Both sides
of the fence.
Jonny Pappas isn't a marketer who learned about construction. He came up through construction, then crossed to the other side of the fence. Backlit Industrial is built on both.
On the tools, then running the job.
He knows what a live site looks, feels and operates like at 5am: the language, the safety culture, the pressure. And what principal contractors expect from their service partners, because he was the one delivering it.
A tiler first, then years as a project manager in industrial services for KAEFER, on live mine sites and gas plants at BHP Olympic Dam and Santos Moomba.
Then the other side: telling the story.
From the inside, he saw how badly most construction businesses communicate their own capability. So he built the skills to fix it: tender presentations, capability content, industrial brand storytelling.
Marketing and communications at KAEFER, then marketing and sales enablement for Chrysos Corporation, a global mining technology company.
The specialist content function industrial construction businesses always needed, and couldn't find.
“I've been on your sites, in your meetings, and across your tender tables. I know what your clients are looking for, because I used to be one of them.”