LinkedIn content for construction companies
Backlit Industrial produces LinkedIn content for construction companies from real time on site, not stock graphics or generic captions. The same monthly visit that covers tenders and recruitment also captures executive comms and milestone moments, captioned and ready to post. For businesses that want the posting handled as well as the content, managed publishing plans, writes and publishes using the assets from your subscription, so visibility doesn't depend on someone remembering to post between projects.
Executive comms from the same month on site
Executive comms and milestone moments are one of the four audiences a single day on site is planned to serve, alongside tenders, recruitment and sales enablement. A lift in progress, a project reaching completion, a piece of new gear: these become LinkedIn posts, captioned and formatted, rather than a separate content exercise.
Managed publishing: from $400 a month
For businesses that want visibility without the ongoing decision-making, managed publishing plans, writes and publishes content using the assets from your subscription, from $400 a month. It's an add-on to a photo or video package, not a replacement for one: the content still comes from real time on your sites.
Recruitment posts and employee spotlights
Employee spotlights are part of every package, from quarterly at Foundation and Growth up to monthly at Platinum, larger in scope as the package increases. On LinkedIn, that becomes a steady stream of people-first content: the crew, the workshop, the culture, built for a company trying to hire in a tight labour market rather than just to fill a feed.
What a monthly cadence actually looks like
Consistency is the point. A single post after a big project, then months of silence, reads worse than no LinkedIn presence at all. A monthly on-site visit, planned around what's actually happening in the business, keeps a steady supply of real content moving: tender wins to talk about, milestones to mark, people to introduce.
It compounds over time. The library and the audience both grow the longer the cadence runs, and the gap widens between businesses doing this and competitors that aren't.
What you receive
- Executive comms and milestone content captioned for LinkedIn
- Recruitment posts and employee spotlights, from quarterly to monthly
- Managed publishing add-on, from $400 per month, planned, written and posted for you
- Short-form video formatted for LinkedIn and Reels
- Content planned monthly around what's actually happening in the business
- A growing library of real site content, not stock graphics
- Assets shared in ready-to-post format, nothing left to caption or resize
The executive comms and recruitment cards on our home page show the kind of content this becomes: real site frames and staff headshots, formatted for LinkedIn. See the work
Before you enquire.
What's the difference between the content package and managed publishing?
The content package is the photography, video and captions produced from your on-site visit. Managed publishing, from $400 a month, is the add-on where we also plan, write and publish that content on LinkedIn for you.
Will the posts look like real content or generic stock LinkedIn posts?
Real content. Everything comes from an actual visit to your site: the crew, the work, the milestones, not stock graphics or generic captions written without seeing the job.
How often do we get employee spotlights for recruitment posts?
Quarterly at Foundation, quarterly at a larger scope at Growth, and monthly at Platinum. These are built for LinkedIn as much as for the website or a capability statement.
Do we need a photo or video package before adding managed publishing?
Yes. Managed publishing plans, writes and publishes using the assets from your subscription, so it's an add-on to a photo or video package rather than a standalone service.
What does a monthly cadence look like in practice?
One on-site visit a month, planned around tenders, milestones and people worth profiling, produces a steady run of posts rather than one flurry after a project and then silence for months.
Tell us what's
coming up
on site.
If your LinkedIn presence has gone quiet, send an enquiry and we'll talk about what a monthly cadence would look like for your business.